Driving Engagement Through A Digital Dreamforce
Creating a Dreamforce interactive and broadcast experience.
10M+
Views
250K
Site Registrations
$100M+
Influenced Pipeline
The Challenge
As Salesforce's flagship event, Dreamforce attracts over 150,000 in-person attendees. Our job: create an immersive digital experience to capture registration and provide a world-class viewing experience. The goals:
Create a destination website
Create a broadcast experience via live streaming
Spotlight Dreamforce content through social media and partnerships
Drive year-round engagement by repurposing content
The Strategy
Create unique experiences for different audiences. We identified two key audiences that covered the majority of use cases:
Engage customers, partners, employees and active prospects.
Promote Salesforce as an industry leader.
For engaged audiences we developed a Salesforce LIVE, an owned channel with multiple live streams, interaction with attendees and moderators, and long tail content after the event.
For a broad audience, we promoted Dreamforce across multiple channels.
Strategic partnership with Twitter with influencer activation and paid amplification to drive 10M+ live views across the event.
Live streaming ad units on top business sites like NY Times and Fortune.
Repackaging content into new formats for year-round promotion.
The Results
The immersive digital content strategy achieved outstanding viewership growth and engagement:
1M+ organic views of Dreamforce content
10M+ views of exclusive Twitter content
$100M+ in influenced pipeline from repurposed content
Expanded reach to viewers around the world.