The Inspiration Behind FoundationHQ
The most powerful marketing tactic is truth.
In an age of AI storytelling, surface-level wisdom sold as insight, hucksters with get-rich-quick schemes, and a simply overwhelming amount of content, it’s hard to know who to trust.
Yet, the cornerstone to lasting relationships is trust. People seek authenticity from leaders they believe in. According to a recent survey from Skyward, content from executives achieves 59% higher engagement versus other branded content. This higher performance also impacts revenue. Companies with a focus on executive thought leadership enjoy 46% faster company growth, per Edelman. When it comes to breeding loyalty and advocacy, leadership-driven content is exponentially more effective.
But, so much of this content is simply not very good. It’s boring. And safe. It says the same thing as everyone else. That’s where we see opportunity - we deliver the best of storytelling, design, and distribution to unlock the power of your thought leaders and game changers.
People are tuned out to irrelevant corporate marketing. Can you blame them? The old interruptive advertising model is obsolete. Of course consumers distrust brands heaving disruptive ads and transactional content at them. People crave genuine human connection and valuable insights. Brands must utilize their people, their communities and their collective intelligence to engage customers to create content that people actually want to consume.
We envisioned a new model.
We founded FoundationHQ to enable this new paradigm. We capture each brand’s unique story. By defining the essence of the company, we build strong bonds with consumers. Our mission reminds me of a quote form the legendary Music Producer, Rick Rubin…
“ ‘You got to make sure that within each project, you are helping the artists find their sound“ ”
We love the craft.
For us, it originated in the personal. We're passionate about communicating ideas that drive progress, and storytelling that inspires people, sparks meaningful conversations, and impacts lives for the better.
Combining this purpose with our team’s experience across journalism, film, design, tech and demand creation, we focus on partnering with brands to spread stories and insights that engage people and help them in their work lives.
We’re just getting started on our mission of resetting the foundation between consumers and brands. This might be a podcast, a video series, an event series, a social campaign, and advertising campaign, a website community - we’ve done all of these things. Each engagement calls for it’s own solution. We couldn’t be more excited by the opportunity to help companies find their sound and engage audiences in meaningful ways.